A lot of brands run campaigns every now and then to show how much they care about this world, women empowerment and real progressiveness. Unfortunately, they never really do anything when its time.
Like many came forward to write on their individual account that they won’t entertain women harassment, but when the time came up to stand for #MeToo campaign, no one came forward. Providentially, not everyone is travelling in the same boat.
Leading magazine Grihalakshmi recently broke society norms and what a non-liberal person would call a social taboo by showing a woman looking in the reader’s eye while she was breastfeeding her child.
Translation – "Do not stare at us while we are breastfeeding"
Really glad to see Grihalakshmi a leading magazine is breaking the Society norms without sexualizing it
I love the way Gilu Joseph (Model) stares at the reader straight in to your eyes. The message is a bang on! pic.twitter.com/SFYvNgDQrS
— The Great Dictator.! (@tittoantony) February 28, 2018
Translation – “Do not stare at us while we are breastfeeding”
In the picture, model, actor and writer Gilu Joseph profusely challenge stereotypes and the standards of our misogynist world. With this picture, she has questioned societal standards on the cover of this Malayalam fortnightly magazine.
It’s a forward looking step for Mallu land. A place where I can’t wear half sleeves or wear pajamas to college, sit beside a man in a public bus, or even step out after 7 & no terrace after 6, @Grihalakshmi_ is breaking the taboo of #breastfeeding . Hopefully a first of many👏🏻 pic.twitter.com/2NwFgq7D34
— Yashi Marwaha (@ihavebabyhair) February 28, 2018
— Anish Antony M (@AnishAntony_M) February 28, 2018
Malayalam magazine Grihalakshmi, from @mathrubhumieng, has this new cover. It says, "Mothers tell Kerala, "please don't stare, we need to breastfeed"".
WOW. Unusually bold. pic.twitter.com/Nwz6nAF0Fk
— Vivek S Nambiar (@ivivek_nambiar) February 28, 2018
“Don’t stare, we want to breastfeed!” says the latest cover of the widely read Malayalam women’s magazine @Grihalakshmi_
Kudos to this effort! 👏🏾👏🏾👏🏾
As expected, morally upright people are offended alleging that the campaign is “artificial” / “commercial” & what not! pic.twitter.com/oYcqkK2WLN
— Ardra Balachandran (@ardramaanasam) February 28, 2018
A breast feeding woman is on the cover of Grihalakshmi, one of the three best-selling women’s magazines in Kerala, albeit with sindoor on her head. Make of it what you want to make of it. pic.twitter.com/08OFDYZmKg
— Nidheesh M K (@mknid) February 28, 2018
“I am extremely proud of my body and only I exercise rights over it. I only do things that I think is right for me, which is why I had no qualms about taking up this project,” she told IE Malayalam in an interview.